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Amani Lusekelo PDF - Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers.pdf

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Contents

1. Introduction [1]

2. Commercial Advertisement in Tanzania

2.1. The Purpose of Commercial Advertisement
2.2. The Literature Review

3. The Data for this Work

4. Theoretical Approach

4.1. Textual Analysis Approach
4.2. Lexical Morphology Theory

5. The Analysis Itself

5.1. The Linguistic Features in Swahili Commercial Advertisements
5.2. The Morphological Approach to Commercial Advertisements The Modification of Morphology of English Words
5.3. The Modification of Morphology of Swahili Words

6. The Survey on the Adverts in Swahili Newspapers

7. Summary and Conclusion

8. Sources of Data

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Amani Lusekelo PDF - Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers.pdf