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Lusekelo A (2010). Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers. Afrikanistik online, Vol. 2010. (urn:nbn:de:0009-10-27110)
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%0 Journal Article %T Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers %A Lusekelo, Amani %J Afrikanistik online %D 2010 %V 2010 %N 7 %@ 1860-7462 %F lusekelo2010 %X This work articulates the relationship between the choice of the vocabularies, their morphophonological modifications and the anticipated meanings in the language of commercial advertisements in Tanzanian Swahili newspapers. An eclectic approach that makes use of the Textual Analysis Approach and Lexical Morphology Theory brings into light important facts. For instance, apart from the use of standard Swahili, there is a good deal of English loan words which either undergo Swahilization morphologically or keep the original forms. Also, the intended meanings are captured by the intended audiences by, among others, the age and level of education of the newspapers’ readers. The contribution herein is that there is a link between the designed morphology of the words and the interpretation captured, at least in the language of commercials. %L 490 %K Morphology-Pragmatics %K Newspapers %K Swahili %K Tanzania %K Tanzanian Commercials %U http://nbn-resolving.de/urn:nbn:de:0009-10-27110Download
Bibtex
@Article{lusekelo2010,
author = "Lusekelo, Amani",
title = "Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers",
journal = "Afrikanistik online",
year = "2010",
volume = "2010",
number = "7",
keywords = "Morphology-Pragmatics; Newspapers; Swahili; Tanzania; Tanzanian Commercials",
abstract = "This work articulates the relationship between the choice of the vocabularies, their morphophonological modifications and the anticipated meanings in the language of commercial advertisements in Tanzanian Swahili newspapers. An eclectic approach that makes use of the Textual Analysis Approach and Lexical Morphology Theory brings into light important facts. For instance, apart from the use of standard Swahili, there is a good deal of English loan words which either undergo Swahilization morphologically or keep the original forms. Also, the intended meanings are captured by the intended audiences by, among others, the age and level of education of the newspapers' readers. The contribution herein is that there is a link between the designed morphology of the words and the interpretation captured, at least in the language of commercials.",
issn = "1860-7462",
url = "http://nbn-resolving.de/urn:nbn:de:0009-10-27110"
}
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RIS
TY - JOUR AU - Lusekelo, Amani PY - 2010 DA - 2010// TI - Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers JO - Afrikanistik online VL - 2010 IS - 7 KW - Morphology-Pragmatics KW - Newspapers KW - Swahili KW - Tanzania KW - Tanzanian Commercials AB - This work articulates the relationship between the choice of the vocabularies, their morphophonological modifications and the anticipated meanings in the language of commercial advertisements in Tanzanian Swahili newspapers. An eclectic approach that makes use of the Textual Analysis Approach and Lexical Morphology Theory brings into light important facts. For instance, apart from the use of standard Swahili, there is a good deal of English loan words which either undergo Swahilization morphologically or keep the original forms. Also, the intended meanings are captured by the intended audiences by, among others, the age and level of education of the newspapers’ readers. The contribution herein is that there is a link between the designed morphology of the words and the interpretation captured, at least in the language of commercials. SN - 1860-7462 UR - http://nbn-resolving.de/urn:nbn:de:0009-10-27110 ID - lusekelo2010 ER -Download
Wordbib
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ISI
PT Journal AU Lusekelo, A TI Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers SO Afrikanistik online PY 2010 VL 2010 IS 7 DE Morphology-Pragmatics; Newspapers; Swahili; Tanzania; Tanzanian Commercials AB This work articulates the relationship between the choice of the vocabularies, their morphophonological modifications and the anticipated meanings in the language of commercial advertisements in Tanzanian Swahili newspapers. An eclectic approach that makes use of the Textual Analysis Approach and Lexical Morphology Theory brings into light important facts. For instance, apart from the use of standard Swahili, there is a good deal of English loan words which either undergo Swahilization morphologically or keep the original forms. Also, the intended meanings are captured by the intended audiences by, among others, the age and level of education of the newspapers’ readers. The contribution herein is that there is a link between the designed morphology of the words and the interpretation captured, at least in the language of commercials. ERDownload
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<topic>Morphology-Pragmatics</topic>
<topic>Newspapers</topic>
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Full Metadata
| Bibliographisches Zitat | Afrikanistik Online, Vol. 2010, Iss. 7 |
|---|---|
| Titel |
Morphology-Pragmatics Interface The Case of the Tanzanian Commercials in Swahili Newspapers (eng) |
| Autor | Amani Lusekelo |
| Sprache | eng |
| Zusammenfassung | This work articulates the relationship between the choice of the vocabularies, their morphophonological modifications and the anticipated meanings in the language of commercial advertisements in Tanzanian Swahili newspapers. An eclectic approach that makes use of the Textual Analysis Approach and Lexical Morphology Theory brings into light important facts. For instance, apart from the use of standard Swahili, there is a good deal of English loan words which either undergo Swahilization morphologically or keep the original forms. Also, the intended meanings are captured by the intended audiences by, among others, the age and level of education of the newspapers’ readers. The contribution herein is that there is a link between the designed morphology of the words and the interpretation captured, at least in the language of commercials. |
| Freie Schlagworte | Morphology-Pragmatics, Newspapers, Swahili, Tanzania, Tanzanian Commercials |
| Normierte Schlagworte |
|
| DDC | 490 |
| Rechte | DPPL |
| URN: | urn:nbn:de:0009-10-27110 |
